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Lessons on Big Data Marketing

Over the past couple of weeks Thomas H. Davenport has spoken (and listened to presentations) at the Wharton Customer Analytics Initiative conference and the Yale Customer Insights Conference. These two esteemed business schools put on two great events. Both involved corporate speakers and academics, and all the participants were all—somewhat to his surprise—on the same page. Here are some of the lessons he learned from these events. Read entire article here>