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Rocket Fuel's After-School STEM: Building Skills for a Stronger, More Diverse Workforce

Machines aren’t the only ones learning at Rocket Fuel HQ. With the competition for technical jobs in Silicon Valley fiercer than ever, Rocket Fuel has launched an after-school mathematics program for 3rd-, 4th-, and 5th-grade Hispanic girls.

Rocket Fuel strongly believes that sparking an interest in math and science in young minds will strengthen and diversify the future high-tech workforce. That’s why we lend our full support to the nonprofit Kids' Vision. With the help of former Redwood City Mayor Alicia Aguirre, the New Teacher Center, and Hispanic Foundation of Silicon Valley, Kids’ Vision shows elementary Hispanic girls that math can be fun and exciting. The program helps these young girls improve their academic performance by teaching and reinforcing math concepts through fun games and activities.

Statistics show an education gap in Silicon Valley: a 24% dropout rate for Hispanic students. Even worse, this is drastically higher than the 16.2% California average. Additionally, only one in four Hispanic graduates are properly prepared to attend a California state college. This education gap is a problem—everybody’s problem—and is far from being solved. Kids' Vision offers students the opportunity to help them get back on track… and have a lot of fun at the same time.

While it shows Silicon Valley children that mathematics is an important tool in learning science, technology, and engineering, Rocket Fuel also hopes to show high-tech companies how to give back to their communities by investing in STEM education. An investment definitely pays off—to everyone.

Check out Univision's coverage of the girl's STEM program below, and see all the photos of our first day of class here.

May 05, 2014 / Education