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Rocket Fuel Brand Safety Series: Suspicious Activity

Due to the recent successes of digital advertising, "bad actors" have tremendous financial incentive to defraud advertisers and their partners. Rocket Fuel is committed to confronting suspicious activity to make the entire online advertising ecosystem a safe, productive place for business.

By joining forces with our security partners, Rocket Fuel undermines fraudulent practices and makes sure con artists always leave empty handed. Using the same powerful technology that optimizes our clients’ campaigns, Rocket Fuel is able to identify and eliminate all threats before serving a single ad. 

 

Fighting Fraud and Keeping Brands Safe: Suspicious Activity from Rocket Fuel Inc. on Vimeo.

See Also:

Incentivized Traffic

Fraud

Toolbar Inventory

Protecting your Brand