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RTB Ad Spend Continues Robust Growth

Programmatic buying continues to gain traction in the U.S. online ad market, and eMarketer’s latest forecast projects growth this year of 73% on spending on digital display ads purchased through real-time bidding (RTB). eMarketer estimates U.S. advertisers will spend more than $3.36 billion on real-time bidding this year, up from just under $2 billion in 2012 and less than $1 billion in 2011. read entire article here >

May 29, 2013 / Real-time bidding