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The Programmatic Future Looks Bright

Managing Director of Rocket Fuel UK Andy McNab penned an article for PerformanceIN about the future of programmatic buying. While there are still skeptics, a programmatic-centric digital advertising ecosystem is inevitable. Although it has the power to provide immense rewards for clients, it will not reach its full potential until marketers completely “understand the various options they have (that) enable them to start exploiting technologies that are here and now.”  Read entire article here>