Case Study: Lord & Taylor

Advertiser

Since 1826, Lord & Taylor has built a reputation for service, for quality, and most of all, for style. By creating a unique mix of the latest trends and the timeless classics, we have become the favorite store of generations of shoppers.

Agency

Morpheus Media, NY A full-service provider of interactive marketing solutions to Fortune 500 companies and those aspiring to land on that list.

Results

• Delivered ROI that was 3.6 times greater than client's goal.
• Reduced effective CPA by 73%.

Need
Find technology driven media partner to help boost women's fashion sales by building a custom fashion segment tailored to specific campaign objectives.

Objectives
Boost online sales for fashion apparel, & accessories:

• Drive traffic to client’s branded online store
• Aggressive ROI goal
• Boost online sales among target demographic
• Build brand engagement and affinity

Audience
Target the Northeast region for women, 30+

Campaign
Display media with suggested targeting criteria

“Rocket Fuel is much more than an ad network – they’re becoming a trusted technology partner helping us go beyond the traditional boundaries of an interactive agency.”

– Shenan Reed, Managing Director & Co-Founder of Morpheus Media

Our Technology Works: The Rocket Fuel Difference Progressive Optimization incorporates client activity, sites, behaviors, time of day, geographies, demographics and more.

Geography: High Points Among DMAs with most volume – NY, DC, and Hartford shined

Efficiency Potential: Optimizing by IAB ad unit size (160 x 600) & (300 x 250) performed 40%+ better than (728 x 90)

Most Productive Days of Week Midweek out performed weekend: Tues. and Wed. converted well/avoid Thurs.

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