Case Study: World-Class Aquarium
Advertiser
| World-Class Aquarium that has been the trendsetter in exhibits, education and conservation leadership. It is routinely ranked as a top aquarium in the United States, and is a leader in the international aquarium community. |
Agency
 |
 |
Engine Company 1, San Francisco
An eclectic mix of talents who've worked at the world's best advertising agencies, design firms, and brand consultantcies on behalf of some of the world's most respected brands. |
Objectives
Boost ticket sales during a non-traditional advertising period
- Generate “new user” traffic to Web site
Audience
Local and major metropolitan DMAs targeting dual income no kids “DINKs" families
- First time attempting to reach this audience
Campaign
Display media with “buy now” or “explore” messages
- Emphasis on conversion (ticket info page views, member sign ups)
Results
"Ticket sales spiked so much that the VP of marketing called to figure out what we had done differently and how we could do it again.”
– Nick Fairbairn, Director, Media Engagement, Engine Company 1
back to top^ |
