Case Study: Video Game Manufacturer

Advertiser
Industry Leading Video Game Manufacturer

Agency

R2C Group, San Francisco America’s largest independent direct response agency with a client list that spans blue chip, Fortune 100 companies, and the nation’s most successful direct marketing brands.

Results

• Quick learning helped us finish 2nd out of 7 other ad networks
  
• Exceeded campaign average in both CTR and CPA

Objectives
Drive traffic to landing page

Audience
Moms with kids

Campaign
Display media with emphasis on cost per action (CPA)

“Rocket Fuel provided quick turnaround on our requests and got our campaign up and running on their network in no time. Their promise of automated optimization showed in the results. Within a very short time frame Rocket Fuel’s overall CPA (cost per action) was 25% lower than the campaign average. Considering they were competing against media that had been optimized for twice as long this was a great accomplishment – they finished the campaign being the second best performer. We rewarded that success by running more campaigns on Rocket Fuel.”

– Clayton Scott, Media Director, R2C Group

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