(By Dominic Trigg, Vice President and Managing Director, Europe) It is a challenge for marketers to keep up-to-date with technological advances in digital marketing as the industry continues to innovate. Programmatic buying and real-time bidding have changed the face of the digital media market, however…read more»
(By Dominic Trigg, Vice President and Managing Director, Europe) New research from Rocket Fuel has provided a handful of insights around what elements make a telecoms advertisement successful and the results are interesting to see.
The results show a few changing trends for the…read more»
Unless you're a Big Data expert, the pace at which the world is shifting to programmatic is pretty hard to believe. That's why companies that deal in helping industries mine unique insights from Big Data have a lot of explaining to do. In the realm…read more»
Facebook has acquired online video advertising platform LiveRail for a reported £233 million.
Founded in 2007, LiveRail allows brands to serve better ads in the videos that appear on their websites and apps. The tech start-up also provides marketers with access to premium video records…read more»
Advertising technology company Rocket Fuel made a high-flying debut when it went public last September, helping raise the profile of tech firms in the complicated online advertising marketplace
The Wall Street Journal's CMO Today spoke with George about the impact of automated ad buying systems…read more»