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Real-Time Bidding: Can it Really Work for Video?

Real-Time Bidding: Can it Really Work for Video?

Dominic Trigg, VP and managing director for Rocket Fuel Europe, comments on how real-time bidding (RTB) can work for video. As Trigg explains, traditionally RTB has mostly been used in display. But as marketplaces work toward more advanced models such as private exchanges, other channels are heading in this direction too. read entire article here >

May 08, 2013