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2010 v | 2009 v |
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| February 21 |
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Ad Startup Rocket Fuel Just Had Its First Profitable Quarter |
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by Anthony Ha
Startup Rocket Fuel claims to apply “rocket science” to ad campaigns, and it sounds like that science is turning into real revenue. The company says it made $44.5 million in revenue last year, compared to $16.6 million in 2010 and $2.4 million in 2009. (read more >) |
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| January 4 |
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4 tips for moving beyond last-touch attribution |
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by Jarvis Mak
In the real world, someone might see an ad on Google search, Facebook, an affiliate site, as a display ad, and in an email. And yet sole credit is given to the last ad medium the person saw before clicking and buying. (read more >) |
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| 2011 |
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| November 30 |
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America's Most Promising Companies - #22 Rocket Fuel |
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by Brett Nelson
These privately held up-and-comers have compelling business models, strong management teams, marquee customers, strategic partners and precious investment capital. (read more >)
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| November 3 |
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It's Time for Online Advertising to Move Beyond Old-Fashioned 'Audience' Buying |
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by Richard Frankel
New Technology Allows Marketers to Target Buyers Down to the Prospect's Tiniest Attributes (read more >)
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| October 10 |
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It's 9 p.m. Do You Know Where Your Ads Are? |
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by George John
Media buyers shouldn’t be afraid of algorithmic buying; it won’t put them out of a job. Instead, they just need to become technology mavens who understand that buying ads today doesn’t happen via a phone call to Life magazine.
(read more >) |
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| October 4 |
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Rocket Fuel's Frankel: Don't Count Out Ad Nets |
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by Carla Rover
Richard Frankel, founder and president of Rocket Fuel, is an industry veteran with more than 15 years of experience as an expert in behavioral targeting with companies such as DoubleClick and Yahoo. Frankel believes that although advertising networks appear to be dying, they are simply undergoing necessary change that is reshaping the entire industry. (read more >) |
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| August 30 |
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Rocket Fuel eyes Asia expansion, appoints Ken Mandel into board |
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US-based agency Rocket Fuel has named Ken Mandel, head of the Singapore-based Interactive Advertising Bureau, to its board of advisers as the company prepares to enter the Asia-Pacific advertising market. (read more >) |
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| August 24 |
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RIP Last Click: Why Last Click is Dead (Or Should Be) |
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by Richard Frankel
Recently, there has been a spate of articles about how last-click attribution is a flawed way to measure online ad effectiveness for advertisers. Others have debated view vs. click attribution. But these debates miss a key point.
(read more >) |
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| August 23 |
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The Big Data revolution: 5 startups mining the trend |
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by Stuart Thomas
In the information age, companies are literally drowning in vast oceans of data. Petabytes of data are being gathered everywhere in the digital age at a furious rate, and by a variety of devices. Memeburn takes a look at five Silicon Valley startups and how they’re looking to use Big Data.
(read more >) |
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| August 19 |
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Rocket Fuel Goes Real-Time, Integrates Ad Targeting Data |
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by Laurie Sullivan
Ads aren't as effective as they could be. It takes data -- lots of it -- and many different kinds. Integrating survey data to improve real-time ad targeting, Rocket Fuel on Monday will unveil an update to Brand Booster that integrates survey results in any digital channel across all campaigns.
(read more >) |
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| August 15 |
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Rocket Fuel Brand Shield Offers Three Layers of Protection |
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by
Bryn Durgin
Now introducing the Real-Time Brand Safety Shield, powered by Rocket Fuel. Offering brand advertisers and their agencies three layers of defense, Rocket Fuel blocks bad sites and pages before serving an ad on them. (read more >) |
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| August 17 |
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$250B Lost? Brands Are Still Getting Online Ads Wrong |
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George John gives his opinion on why online advertising is failing to live up to its potential in the hands of brands and their agencies. (read more >)
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| August 4 |
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HOW TO: Target Ads Without Stalking Customers on the Web |
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By now, almost everyone has been targeted by online advertising. One minute you’re browsing for a pair of pants and then for days on end, everywhere you go on the web, you’re stalked by the same banner ad. (read more >) |
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| August 1 |
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Rich folks are suckers for digital media (and online ads) |
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George John chimes in ona recent study released by the IAB that highlights why digital media and online advertisements are the best way to reach the wealthiest Americans.
(read more >) |
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| July 26 |
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One Question with George John |
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What Are The Characteristics Of The Ideal Startup Employee?
GJ: First, let me start with this vibe that exists in Silicon Valley.... and some guys that talk about The Lean Startup. Eric Ries came up with it. I think The Lean Startup misses what I think is the right approach...(read more >)
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| July 22 |
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Will Wall Street Quants Corrupt Online Advertising? |
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Recently there’s been some hubbub about advertising becoming too much like Wall Street. The critics worry the advent of ad exchanges, where media is “traded” in real-time like financial securities, will give rise to advertising “quants” who will trade media just to make a buck – and put the ad industry at risk in the way leveraged debt imperiled global financial markets. (read full article >) |
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| July 5 |
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In Defense of Marketing Scientists |
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by George John
It’s rational to be concerned about quantitative “trading” of ad impressions and to wonder if it exposes the advertising industry to the troubles that plague Wall Street. Ironically, real-time bidding seems to have triggered these concerns. (read the full article >) |
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| June 29 |
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Real-Time Bidding Turns Into Real-Time Behavioral Targeting |
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by Laurie Sullivan
Most marketers have heard about real-time bidding, but what about real-time behavioral targeting (BT)? While some brands want to downplay the fact they use targeting services, Rocket Fuel executives continue to tout what founder and CEO George John calls "real-time" BT.
(read the article >) |
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| June 28 |
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Advertising Isn’t Rocket Science |
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Razorfish's Clark Kokich on buzzwords and a ‘damn good question’ By Erin Griffith (read the article >) |
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| June 15 |
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Wiretap: Here comes the Salesforce Mafia |
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by Peter Delevett
Sure, everybody's heard about the PayPal Mafia, who launched the online-payment company a decade ago, then went on to build such stalwarts as LinkedIn and YouTube.
But what about the Salesforce Mafia? (read the article >) |
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| May 27 |
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Rocket Fuel lands in Britain |
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US digital advertising firm Rocket Fuel Inc has announced an expansion into the UK market. The company is hoping to emulate its soaring US growth across the Atlantic from its new European headquarters in London. (read the article >) |
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| May 10 |
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Why clicks are the wrong metric |
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by Jarvis Mak
A century ago, John Wanamaker said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." Today, online marketers continue to grapple with the same question in their analysis of metrics.
(read the article >) |
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| May 3 |
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The new, high-tech way to optimize your ads |
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by Mark Torrance
In the increasingly competitive world of display advertising, the technology used by first-generation ad networks is no longer enough to optimize campaigns. More sophisticated buyers now participate in auction markets using new technologies which enable radical price-performance advantages. (read the article >) |
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| April 29 |
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Fuelling Targeted Ads in the UK |
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Rocket Fuel aims to show that content is not really king. “We prove every day that it isn’t – nor is it queen or jack,” Richard Frankel, president of the intelligent ad serving platform, tells brand-e. (read the article >)
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| April 8 |
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Rocket Fuel Hiring Engineers |
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Online ad startup Rocket Fuel Inc. will hire up to 15 more engineers and developers this year, after receiving $6.6 million in new financing. The company is looking for candidates with experience in Hadoop and in managing large volumes of data.
(read the article >) |
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| April 6 |
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Q&A with Rocket Fuel CEO George John |
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AdExchanger interviews George John and discusses the implications of the recent Series C funding, Rocket Fuel's skyrocketing growth, customer success and more.
(read the article >) |
| April 5 |
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Display Ad Network Rocket Fuel Boosts Valuation |
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Display advertising network Rocket Fuel Inc. has boosted its valuation by more than $100 million in less than a year, raising its most recent $6.6 million Series C at a $160 million post-money valuation. (read the article >) |
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| April 5 |
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Venture Capital Dispatch |
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Display advertising network Rocket Fuel Inc. has boosted its valuation by more than $100 million in less than a year, raising its most recent $6.6 million Series C at a $160 million post-money valuation. (read the article >) |
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| April 4 |
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Rocket Fuel Raises $6.6 Million Series C |
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Display ad optimization startup Rocket Fuel raised $6.6 million in a Series C funding, giving it a $160 million valuation, according to the company. (read the article >) |
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| March 30 |
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Why Data is King |
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by George John
People who work in advertising are getting nerdy. The "data dorks" are now sought out. We believe the advertising industry will benefit from more data wonks – people who ask insightful questions and make honest, no-nonsense observations so the field can mature and so practitioners can get a deeper understanding of the laws of online advertising. (read the article >) |
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| January 19 |
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Rocket Fuel Fires Up Video Ad Units |
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Rocket Fuel has introduced new video pre-roll units that it promises will leverage the company's variety of targeting methods to deliver high-quality audiences more efficiently than the typical online video campaign.(go to MediaPost >) |
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| January 11 |
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AlwaysOn Names Rocket Fuel as OnMedia 100 Winner |
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AlwaysOn, the leading open media blog and event community, today announced the winners of the 2010 OnMedia 100 Top Private Companies. This award recognizes the cutting edge technology companies that have emerged as leaders in the worlds of advertising, media, marketing, branding, and publishing. (read the press release >) |
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| 2010 |
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back to top |
| November 22 |
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Display Ad Optimizer Rocket Fuel Is Taking Off With 10X Revenue Growth |
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In advertising, if you deliver better results, you will get more advertising dollars thrown your way. That appears to be what is happening with Rocket Fuel, an online ad optimization startup which is showing some promising growth. (go to TechCrunch >) |
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| November 3 |
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Two ecommerce releases help etailers better engage
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As retailers brace for big crowds of shoppers, online marketers are looking for ways to better target consumers who are in-market for specific products. Two new releases, one from Rocket Fuel and another from TrialPay may help brands interact, engage and convert shoppers at higher rates. (go to bizreport.com >) |
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| November 3 |
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Rocket Fuel launches holiday ad service |
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The Holiday Shopping Booster will enable marketers to target shoppers more efficiently. (go to vator.tv >) |
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| October 13 |
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A Roadmap to a Better Media Buy |
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In the new display media environment of 2010, media buyers have literally thousands of options when it comes to ad network and website buys. How can buyers approach this in a way that is smart and delivers good value for clients?
(go to iMedia >) |
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| October 8 |
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Case Study: Converting Virtual Purchases Into Real Revenue |
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IMVU, an avatar-based social network and virtual world boasting the world’s largest virtual goods catalog, was looking for a way to use their advertising dollars more effectively. They turned to Rocket Fuel to better understand how their ad dollars could generate more conversions on their Web site. (go to Adotas >) |
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| September 22 |
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Ad Firm with Former NASA Engineers Gets New Funding From Nokia. |
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Ad technology company Rocket Fuel has closed its second round of VC funding of $10 million next week. "Rocket Fuel uses prediction and automation techniques derived from rocket science (many employees are former NASA engineers)," a spokesperson for the company tells WebProNews. (go to WebProNews >) |
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| September 22 |
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PaidContent.org |
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In an interview with paidContent, Rocket Fuel CEO George John said that the company is focused on premium brand display and has been seeing a lot more spending from consumer packaged goods companies, in particular.
(go to PaidContent.org >) |
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| September 22 |
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Ad Network Rocket Fuel Lands $10 Million Funding |
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The startup's boast has been to bring "rocket science" to display advertising by combining a variety of targeting methods including behavioral, contextual, geographic and demographic to optimize campaigns on the fly for better results. Redwood Shores, Calif.-based Rocket Fuel says its ad network reaches 150 million people each month across 20,000 sites. (go to MediaPost >) |
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| September 22 |
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Rocket Fuel Gets $10 Million; CEO John Discusses Plans For Ad Network’s Growth, Trends |
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Rocket Fuel Inc. CEO George John talked about the new funds and company plans. (go to AdExchanger.com >) |
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| September 21 |
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Ad optimizer Rocket Fuel lifts off with $10M from Nokia |
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Rocket Fuel, a startup claiming to bring honest-to-God rocket science to the online advertising world, has raised $10 million in its second round of funding. (go to VentureBeat.com >) |
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| July 25 |
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Rocket Fuel announced success it has seen using intender data from consumer intent data exchange companies such as Blue Kai with results showing a "lowering cost per action and engagement metrics by an average of 43.75% versus other targeting methods." Rocket Fuel President Richard Frankel discussed the findings and their implications.
(go to AdExchanger.com >) |
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| July 21 |
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Rocket Fuel Finds Low-Cost CPA Formula Through BlueKai Ad Data
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Rocket Fuel has developed a formula to lower cost per action (CPA) and engagement metrics by an average of 43.75% compared with other targeting methods. It built custom campaigns combining BlueKai data based on specific audience models using key metrics to serve up ads in real-time with its own suite of targeting algorithms, analytics, expert analysis and real-time impression-level bidding.
(go to MediaPost >) |
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| May 28 |
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Rocket Fuel Links Nielsen Offline Data To Online |
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Rocket Fuel has begun to use offline purchase data from Nielsen to power campaigns for brand marketers online. Richard Frankel, president of Rocket Fuel, believes the agreement with the online measurement firm will take marketers deeper toward fulfilling the promise of online ad targeting. (go to MediaPost >) |
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| May 25 |
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Rocket Fuel touting its work with a group of virtual models to strut its stuff |
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Ad targeting companies are always looking to improve their model. After all, a targeting algorithm and offline data is only as good as the sum of its parts. For almost a year, Rocket Fuel has been driving the ad campaign and paid user effort of IMVU – delivering a consistent 10 percent lift in conversion rates since IMVU adopted a more targeted approach.
(go to DigiDay:Daily >) |
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| May 23 |
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Rocket Fuel wins Best Startup in the Tech and Innovation Entrepreneur Awards |
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This award series recognizes dynamic, innovative entrepreneurs, executives and companies driving the Bay Area’s thriving technology sector, honoring twelve prestigious Bay Area technology companies and individuals from a pool of over 300 applicants. Winners announced in other categories included Pandora, Zynga, and Salesforce.com.
(go to SF Business Times article >) |
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| May 6 |
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Rocket Fuel launch optimizes brand in real time |
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Rocket Fuel has launched a new tool to help brands better optimize their online communications through automated targeting options and metrics.
(go to BizReport >) |
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| April 27 |
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Rocket Fuel To Launch Platform Connecting Online Clicks To Offline Sales |
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Marketers that are eager to reach the perfect consumer track campaign budgets carefully, but ultimately want to have the ability to connect online and offline activity. Rocket Fuel is working on technology that will allow marketers to attribute online clicks to offline sales, Richard Frankel, Rocket Fuel president, tells MediaPost. (go to MediaPost >) |
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| April 27 |
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Rocket Fuel Addressing Brands And Attribution Says Pres Frankel |
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Richard Frankel, president of Rocket Fuel Inc. discusses Real-Time Brand Optimization, the Dynamic Logic integration and challenges for brand marketers today.
(go to AdExchanger.com >) |
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| March 31 |
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Provoking Google And Yahoo |
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by Laurie Burkitt
OpenX takes the fight for Web ads overseas
Does OpenX have a fighting chance? There's good opportunity for a company to build an expansive exchange in Europe, says Richard Frankel, president of Redwood Shores, Calif., ad-serving company Rocket Fuel and Yahoo advertising veteran. (go to Forbes.com >) |
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| March 23 |
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10 Surprising Ways Humans Use The Internet (According To Robots)
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Startup Rocket Fuel has a bunch of fancy algorithms -- robots, really -- that it uses to help big advertisers target their ads to the right online audiences. (go to SV Insider >) |
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| March 11 |
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Google Gains Traction in Display-Ad Push |
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by Jessica E. Vascellaro adn Emily SteelGoogle Inc. is signing up marketers to use its latest display-advertising technology, pressuring rival Yahoo Inc. and advancing the search giant's effort to change the way ads are sold across the Internet.
(go to WSJ >) |
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| February 23 |
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You can’t manage online ad inventory like a stock market |
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by George John
It’s fashionable to talk about online ad inventory as a commodity that can be traded on exchanges and priced fairly through a market mechanism, just like trading stocks on Wall Street. The analogy misses important differences between online ad inventory and commodities, ones that create opportunities for companies that have the technology to capitalize on the distinctions.
(go to VentureBeat.com >) |
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| January 15 |
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The Myths And Realities of Retargeting |
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by Richard Frankel
One of the most popular and fastest-growing display advertising tactics is retargeting, also known as remarketing. But as with any marketing technique, retargeting can be misused, misunderstood, and abused.
(go to AdExchanger.com >) |
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| January 5 |
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Demystifying Exchanges |
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by Richard Frankel
With so many new exchanges and exchange-like companies coming into existence, there is a tremendous opportunity for new kinds of efficiencies and optimization if marketers can learn how best to take advantage of all these companies. (go to Adotas >) |
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Online Insights: Online Advertising |
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by Richard Frankel
Understanding Brand and DR Synergy
"Companies that overlook retail branding sacrifice both long-term and short-term margins."
(go to Online Strategies >) |
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| January 5 |
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Adotas – Industry Round Up |
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Rocket Fuel is offering their brands more of a kick with its new Audience Booster add-on to its recently debuted hybrid ad serving platform. (go to Adotas >) |
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| 2009 |
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back to top |
| November 3 |
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Progressive Targeting Boosts Lord & Taylor's ROI |
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Rocket Fuel has partnered with Morpheus Media to drive sales, loyalty and brand engagement for Lord & Taylor.
(go to Media Post >) |
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| October 29 |
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A 1-2-3 Punch to Display Advertising ROI |
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Media Post - Nicely described as "high-fidelity media buying in real-time"
"Take advantage of three emerging technology trends that are changing the Display vs. Search battle for a lot of marketers." (go to Media Post >) |
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| October 23 |
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The Value Of The New Machine |
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Media Post - Richard Frankel interviewed for Steve Smith's latest column
"For Frankel, the process of planning and executing online is perhaps too complicated for humans. He is a big believer in the role algorithms and automation will play in digital advertising's future." (go to Media Post >) |
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| August 24 |
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Deal Radar - Sramana Mitra Deal Radar 2009: Rocket Fuel |
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Rocket Fuel claims that it has two advantages going for it in the quest to find out what ads people want to see: the experience of its founders and a technology-based hybrid approach. (go to sramanamitra.com >) |
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| August 24 |
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Q&A with CEO George John
R
ocketFuel CEO John Says Ad Exchanges More Like A Technology Platform Than Media Source
(go to AdExchanger.com >) |
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| August 18 |
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Abhinav Gupta co-founded Rocket Fuel showcases hybrid ad network |
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Rocket Fuel co-founded by Abhinav Gupta, has launched its hybrid ad network that combines social, behavioral, contextual, search and many other sources to understand consumer interest and intent. (go to SiliconIndia >) |
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| August 17 |
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Behavioral Ad Platform Rolled Out |
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Rocket Fuel has launched an intelligent online ad-serving platform that combines social, behavioral, contextual, search and many other sources to understand consumer interest and intent. (go to MrWeb >) |
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| August 17 |
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Rocket Fuel ad network blasts off |
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Revolution Magazine
Developers behind Yahoo!'s behavioural targeting technology have quietly launched a new ad network which combines social, behavioural, contextual, geographical and search data to serve the most appropriate ad.
(go to revolutionmagazine.com >) |
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| August 17 |
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Adotas |
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Rocket Fuel, a self-described hybrid ad network, has announced the launch of its intelligent ad serving platform that drives results for advertisers by automatically leveraging massive amounts of internal and third-party data and serving only the best impressions in the context of each advertiser’s unique marketing objectives. (go to Adotas >) |
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| August 16 |
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Yahoo Veterans Launch Rocket Fuel, A “Hybrid” Ad Network |
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TechCrunch - covers Rocket Fuel's official "launch"
A team of Yahoo veterans who built its behavioral targeting advertising technology are publicly launching a hybrid ad network today called Rocket Fuel, which they’ve tested over the past year with major brands including Nike, Dell, Microsoft, and American Express. (go to TechCrunch >) |
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| July 22 |
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ClickZ - Rocket Fuel lends expert insight |
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"Creative Is the 'Last Mile' in Behavioral Targeting"
(go to ClickZ>) |
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| April 1 |
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Richard Frankel Quoted in Brian Massey's ClickZ column |
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"A Conversion Professional's Dream: Behavioral Marketing" (go to ClickZ >) |
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| March 27 |
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ClickZ recognizes candor and authentic voice of Rocket Fuel Web site |
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"Rocket Fuel gets my award for Most Provocative Language," wrote Brian Massey
(go to ClickZ >) |
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