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Thought Leadership at Rocket Fuel

Rocket Fuel Expands Self-Service Platform with Features Tailored to Agencies

Industry-leading performance, increased usability, enhanced insights draw Booyah Advertising to switch to Rocket Fuel REDWOOD CITY, CA--(July 22, 2014) - Rocket Fuel (NASDAQ: FUEL), a leading provider of artificial intelligence (AI) advertising solutions for digital marketers, today announced that Booyah Advertising has switched from another…read more»

Rocket Fuel Adds Dynamic Personalized Advertising to Its Technology Platform

AI-powered technology personalizes the advertising experience, raises return on ad spend by 24% for Brooks Running REDWOOD CITY, Calif., July 16, 2014 – Rocket Fuel (NASDAQ: FUEL), a leading provider of artificial intelligence (AI) advertising solutions for digital marketers, today announced new capabilities for dynamic,…read more»

Rocket Fuel Welcomes Rhonda Shantz as Vice President of Marketing

Innovative, Award-Winning Marketing Executive with Experience and Success Across Marketing and PR to Expand Brand Perception and Grow Market Share REDWOOD CITY, CA -- (Marketwired) – July 2, 2014 – Rocket Fuel Inc., (NASDAQ: FUEL), a leading provider of artificial intelligence (AI) advertising solutions for digital…read more»

Jul 02, 2014 / Digital marketing

Rocket Fuel Launches Audience Guarantee to Help Brands Maximize Targeted Reach & Branding

Denny’s uses Rocket Fuel Audience Guarantee to maximize in-target reach and brand effectiveness across programmatic video buys REDWOOD CITY, Calif., June 23, 2014 – Rocket Fuel (NASDAQ: FUEL), a leading provider of artificial intelligence (AI) advertising solutions for digital marketers, today launched Rocket Fuel Audience…read more»

Rocket Fuel’s Experts Speak at High Profile Technology Events in Q2

Senior engineering leadership shares knowledge and best practices on Hadoop, HBase REDWOOD CITY, Calif., June 17, 2014 – Rocket Fuel Inc. (NASDAQ: FUEL), a leading provider of artificial intelligence (AI) advertising solutions for digital marketers, has seen several of its top executives and technology experts…read more»

Jun 17, 2014

Rocket Fuel President to Speak at Cannes Lions 2014

REDWOOD CITY, Calif., June 16, 2014 – Rocket Fuel Inc. (NASDAQ: FUEL), a leading provider of artificial intelligence (AI) advertising solutions for digital marketers, today announced the company’s president and co-founder, Richard Frankel, will speak at Cannes Lions 2014 in France. Frankel’s presentation, “Big Data…read more»

Jun 16, 2014

EY announces Rocket Fuel Co-Founders as 2014 Entrepreneur Of The Year Award Winners

Award recognizes entrepreneurial excellence in the Digital Advertising category Redwood City, CA, June 11, 2014 – EY today announced that Chief Executive Officer and co-founder, George John, and President and co-founder Richard Frankel, of Rocket Fuel Inc. (NASDAQ: FUEL), a leading provider of artificial intelligence…read more»

Jun 11, 2014

Rocket Fuel’s VP of IT Named to SF Business Times "Most Influential Women in Business” List

REDWOOD CITY, Calif., June 11, 2014 – Rocket Fuel (NASDAQ: FUEL), a leading provider of artificial intelligence (AI) advertising solutions for digital marketers, today announced Shobhana Ahluwalia, Vice President of Information Technology, has been named as one of San Francisco Business Times’ 2014 Most Influential…read more»

Jun 11, 2014

Rocket Fuel Executive Wins Prestigous Bay Area CFO of the Year Award

REDWOOD CITY, Calif., June 6, 2014 – Rocket Fuel Inc. (NASDAQ: FUEL), a leading provider of artificial intelligence (AI) advertising solutions for digital marketers, today announced the company’s Chief Financial Officer, J. Peter Bardwick, was the winner of the 2014 Bay Area CFO of the…read more»

Jun 06, 2014

Rocket Fuel Becomes First to Tap Nielsen Catalina Solutions’ In-flight Optimizer

CPG brands can now utilize consumer purchase data to optimize their programmatically served ads to drive in-store sales throughout the program REDWOOD CITY, Calif. – June 3, 2014 – Rocket Fuel Inc. (NASDAQ: FUEL), a leading provider of artificial intelligence (AI) advertising solutions for digital…read more»